The purpose of the article is to study the formation and development of the French festivefolk culture in historical retrospect, to determine its cultural and value components. Themethodology of work is based on the historical and system-structural principles of research. Thepurpose and objectives of the publication led to the use of such research methods: analysis andsynthesis, which enabled to identify and analyze the main historical stages of the formation anddevelopment of the French festive folk culture. The system-structural method allowed to reveal thecultural and value components of the subject of research. Scientific novelty consists in the study ofthe theoretical understanding of the historical retrospective of the formation of the French festivefolk culture, the discovery and justification of its cultural and value components. Conclusions. Thestudy made it possible to state that the whole history of revolutionary holidays can be understood asa vivid illustration of such blindness: a holiday, which wishes to be free and spontaneous, becomesobnoxious with caution and coercion; it continually distributes people to the caste. On the chosenand despicable, although on the eve of the eager to merge altogether; it turns a parody and ends ina void. The maniacal obsession of the revolutionary epoch of holidays is a history of deepfrustration. In such conditions, holidays can only exacerbate false praises of the world and heartunity and understanding. And so do decorative functions. Holidays become colorful facades,fictions, ghosts, whose purpose - to conceal the oppressive reality. Murdering irony of events:precisely this definition of the eighteenth century gave the French folk holidays.Key words: festive folk culture, folk speech, festive ceremony, festive ritual, festive behavior,festive conjuncture

Языковая игра на газетной полосеЯзыковая игра -это особый тип речевого поведения, основанный на преднамеренном, осознанном нарушении нормы. Возникающие в результате языковой игры структуры приобретают экспрессивное значение и вызывают у читателя (слушателя) определенную эмоциональную реакцию.