Under crisis conditions, the behavioural model for business entities is determined by the effectiveness of crisis management which requires the use of innovative financial and accounting technologies, as well as changes that occur within the overall management system of the company. In the course of the current research the mechanism of crisis management of business activity and its elements is proposed and the system of procedural support for the crisis management process is determined. The compliance of accounting and financial instruments and technologies with the functions of crisis management of the company is presented. The paper analyses the importance of organizational changes in the process of crisis management. This allows optimizing the processes of information support for the decision-making process and improving the quality of crisis management of a company.

It is proposed using certain indicators to assess the sustainable development of the EU countries and Ukraine: for the economic measuring - the global competitiveness index, the global innovation index and the index of economic freedom; for the social measuring - the social progress index, the human development index, quality of life index; for the environmental measuring - environmental performance index. The analysis of each selected indices of the EU countries and Ukraine is carried out. The methodology for calculating the ratio of the economic, social and environmental components of sustainable development for each EU country and Ukraine is presented. Attention is focused on the significant regional diversification of sustainable development and its components in the EU countries and Ukraine; the highest, middle and lowest levels of sustainable development of counties are identified. Impact: the methodology for the study of sustainable development, proposed by the authors on the example of the EU countries and Ukraine, is based on objective international ratings that have a transparent calculation methodology. These international ratings are constantly updated and cover most of the countries of the world. Therefore, the proposed methodology makes it possible to identify countries with the highest level of economic, social and environmental development; calculate the index of sustainable development of any country in the world.

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This paper is devoted to determining the impact of the corporate sector on the development and implementation of social standards in the society in which it operates. Attention is paid to the formation of trends in social standards changes in terms of the activities of industrial corporations. By studying a number of indicators, a comparative analysis of these processes in Ukraine and Europe is presented. Recommendations for domestic industrial companies have been worked out, implementation of which will significantly improve the competitiveness of Ukrainian corporate sector and determine the tendencies of harmonization of social standards in Ukraine with the European ones.