Farmers Producer Company (FPC) has emerged as a new business model for the rural area. Like agriculture and horticulture, it is working in poultry sector too. With an intuition to find out the impact of poultry based Farmer Producer Company on upliftment of rural people, the present study was conducted by selecting Madhya Pradesh Women Poultry Producer Company Pvt. Limited (MPWPCL) founded by a team of poor rural women. An Ex-Post Facto research design was used. Difference in difference technique was utilized to estimate the actual impact of FPCs. To measure the effectiveness of MPWPCL and its impact, two indices, viz. effectiveness index and livelihood wellbeing index were prepared. Study was conducted in Orchha district of Madhya Pradesh from 37 randomly selected poultry growers' members and 15 nonmember respondents from the same locale. The MPWPCL was found highly effective with overall effectiveness score of 71.88. Joining the FPC has improved the poor rural women's human, social and political dimensions of livelihood empowerment in addition to a significant economic gain.

Need of Farmer Producer Organizations (FPO) was felt to overcome the problems of unorganized small farmers who lack access to resources and services. FPOs emerged as an interface between small farmers and the external world by providing forward and backward linkages, giving them required voice, market access, bargaining power, economy of scale and better prices. Among different tangible and intangible benefits, marketing related benefits like access to different market channels, decrease in risk, decrease in transaction cost, economy of scale etc. were reported prominently by different studies. Some studies recommended formation of women FPO, as male dominance in mixed type of FPO reduces women’s chance of equal participation. Structure and organization of FPO vary from country to country depending upon the legal and policy framework of the country. Ability of FPO to create and maintain linkages outside is linked to success of the FPO in long run. Articulation of demand, service provision, capacity building and financing are the important Extension and Advisory functions performed by FPOs. Weakness related to organization and group dynamics featured prominently in many studies, which can be overcome by enabling policy, ethics, professionalism and linkages creation for success and sustenance of FPO.

Effect of social network on adoption of Mobile app was studied in Nashik and Sangli districts of Maharashtra, India by interviewing 800 grape growers during 2016-17. Individual characteristics like income, landholding, caste, area under grapes and number of smartphones were significant factors determining the adoption of mobile app. In social network factors, village adoption rate, membership, education, landholding and frequency of communication were significant determinants of adoption. Village adoption rate of the technology resembles network behavior. Therefore, both social network characteristics and social network behavior influences the adoption decision of farmers. It shows that adoption is not just mimicking by the farmers, but it is a social learning process. The results emanating from the study provide insights to extension agents to devise strategy for introduction of any technology/ICT in agriculture. The way out to implement the strategy is to use extension methods that focus on social learning like Farmers Field Schools; target the farmers having more education, landholdings and who frequently interact with the large number of farmers to facilitate and enhance the adoption of new technology/ICT.

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The study isolates the impact of DSR technology on farm household well-beings in the state of Punjab using PSM technique on data pertaining to 2017-18. The results conclude that adopters of DSR technology have reduced their labor cost, and irrigation cost significantly, besides a marginal improvement in yield of paddy. The cost cutting on inputs and a slight improvement in yield due to this technology yielded a higher net income of about Rs. 8100/ ha compared to non adopters.