The present work aims to know the importance of entrepreneurship as a business strategy. The field research was carried out with camelodromo/popular trade entrepreneurs, Palmas-TO, Brazil. The field research was conducted in the month of October 2014, with a universe of research 40 popular trade entrepreneurs, of whom 35 contributed to the survey with a sampling of 87.5% of the interviewees. The data were tabulated, presented in the form of graphs, thus making a descriptive and critical analysis of the results. Entrepreneurs are satisfied with their ventures and most are aware of the foster agencies.