Abstract. The main idea of this research is to present a concept of integration of a beer factory in a new urban reality. Nowadays, modern development of industrial architecture enables beer factories to leave their typical locations in industrial zones and draw nearer to their customers. To design a modern industrial complex incorporating the ideas of the contemporary way of designing an industrial facility with a clear and indicative architectural expression of its hybrid character requires great skilfulness. Using a linear grid, the concept of this project will be developed in a composition consisting of several strips. This kind of structure creates a compositional equivalence from strip to strip, integrating the natural and the urban, the public and the private.