Serang beach is one of the beaches in Blitar Regency. Visits to Serang Beach attractions are influenced by various factors. In this study the factors studied to determine the influence of visiting interest to Serang Beach is promotional factors, economic factors, factors of infrastructure and psychological factors. Sampling in this research is by accidental sampling method, in which the researcher has the freedom to choose who the consumer is met to be sampled, with the number of respondents as many as 100 people. Data analysis was done by using multiple linier regression analysis method, data processing was done by SPSS Statistics 16 for Windows program. The result of the research shows that promotion factor, economic factor, facility factor and psychological factors significantly (together) have an influence on the interest of visiting Serang Beach, and psychological factor is the most dominant factor influencing the interest to visit Serang Beach tourism object.

Serang beach is one of the beaches in Blitar Regency. Visits to Serang Beach attractions are influenced by various factors. In this study the factors studied to determine the influence of visiting interest to Serang Beach is promotional factors, economic factors, factors of infrastructure and psychological factors. Sampling in this research is by accidental sampling method, in which the researcher has the freedom to choose who the consumer is met to be sampled, with the number of respondents as many as 100 people. Data analysis was done by using multiple linier regression analysis method, data processing was done by SPSS Statistics 16 for Windows program. The result of the research shows that promotion factor, economic factor, facility factor and psychological factors significantly (together) have an influence on the interest of visiting Serang Beach, and psychological factor is the most dominant factor influencing the interest to visit Serang Beach tourism object. Keywords: Serang Beach, consumer behavior and factors influencing interest in visiting. PENDAHULUANSektor andalan dalam menunjang pembangunan nasional adalah sektor pariwisata. Karena dari sektor pariwisata dapat diperoleh beberapa manfaat yaitu meningkatkan devisa negara, memperluas lapangan pekerjaan serta meningkatkan kesejahteraan masyarakat (Novi Puspita P, 2008). Sektor pariwisata ini sangat diharapkan oleh pemerintah bisa menjadi pengganti pemasok devisa utama setelah terdegradasinya peran migas (I Gusti N Bagus P dkk, 2015). Indonesia memiliki begitu banyak tempat pariwisata yang bisa menjadi andalan Negara untuk memperkenalkan Indonesia, seperti pariwisata Pantai Kuta Bali, Raja Ampat Papua yang sudah terkenal hingga mancanegara. Blitar merupakan sebuah daerah yang terletak di bagian selatan Provinsi Jawa Timur, Indonesia. Daerah ini terletak sekitar 167 km sebelah barat daya Surabaya dan 80 km sebelah barat Malang. Blitar terkenal sebagai tempat dimakamkannya presiden pertama Republik Indonesia, Ir. Soekarno. Selain disebut sebagai Kota Proklamator dan Kota Patria, Blitar juga disebut sebagai Kota Peta (pembela tanah air) kerena dibawah kepemimpinan Soeprijadi, Laskar Jepang untuk pertama kalinya pada tanggal 14 Februari 1945 yang menginspirasi timbulnya perlawanan menuju kemerdekaan di daerah lain. Selain itu, Blitar juga merupakan sebuah daerah yang mempunyai segudang tempat