In real-world surveys, non-response and measurement errors are common, therefore
studying them together seems rational. Some population mean estimators are modified and
studied in the presence of non-response and measurement errors. Bias and mean squared
error expressions are derived under different cases. For all estimators, a theoretical
comparison is made with the sample mean per unit estimator. The Monte-Carlo simulation
is used to present a detailed picture of all estimators’ performance.
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