The main goal of this study was to provide a critical analysis of the oil and fat sub-complex for deep walnut processing, to determine and compare the profitability of enterprises’ activities under different business models for implementation in the agro-food value chain. The latter was considered as an important factor for the development of the domestic market of walnuts and export opportunities. Business modeling of the enterprise activity in the oil and fat sub-complex for deep walnut processing was carried out. The stages of production and marketing activities of the enterprise from the garden planting or the purchase of the processed raw materials to the sale of the processed raw materials and products obtained from walnut processing depending on the chosen business model were considered. A comparative analysis of profitability of the enterprise activity and absolute values of income and profitability indicators under various business models of the enterprise activity were shown. The most cost-effective business-model entailed the combination of walnut production and its processing, which will provide profitability of up to 4640.32% in the 20th year of the project implementation. The results of the given study are intended for the agricultural enterprises of central region of Ukraine.

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APPLICATION OF MODERN RESEARCH METHODS IN MARKETING ACTIVITIES OF AN ENTERPRISE TO DETERMINE MARKET PROSPECTS В роботі здійснено економічне та маркетингове моделювання сценаріїв діяльності підприємства олійно-жирового підкомплексу з глибокої переробки горіху волоського. Розглядаються етапи виробничої та збутової діяльності підприємства від закладення саду або придбання переробленої сировини до збуту переробленої сировини та продукції отриманої в результаті перероблення горіху волоського, вид якої залежить від вибраної бізнес-моделі. Здійснено порівняльний аналіз рентабельності діяльності підприємства при використанні різних бізнес-моделей та сценаріїв діяльності. Здійснено аналіз абсолютних значень показників дохідності та прибутковості при різних бізнес-моделях діяльності підприємства. Запропоновано можливі шляхи розвитку використаних моделей та результатів моделювання для економічного обґрунтування управлінських рішень. Результати роботи отримано на основі дослідження діяльності аграрних підприємств Вінницької області. Walnut production in Ukraine is currently a profitable type of business activity at the farm level, which in the past year has become a systematic type of business nationwide. International demand for edible oils and other food products resulting from the processing of walnuts is increasing. At the same time, the marketing of the production of oil-fat subcomplex for deep processing of walnut in Ukraine and, in particular, in Vinnitsa region is still very localized-only small batches are exported. Statistics show that Ukraine has a strong position in the top ten nuts exporters in the world. Information on the status of imports and exports shows that Ukraine is a net exporter of oilseeds and oils, refined edible oils, various wastes, residues and other products. The initial study aims to offer a comprehensive and integrated investment model for the development of a sub-complex of the oil and fat industry for deep processing of walnut in Vinnytsia region. The purpose of the study is to critically analyze the sub-complex of the oil and fat industry for deep processing of walnut, to determine and compare the profitability and profitability of enterprises under different scenarios and business models in the agri-food value chain, which will justify the development strategies of the sub. The work was performed on theoretical principles of management and marketing, which made it possible to consider the management of the activity of the oil and fat subcomplex in the formation of its marketing strategy, taking into account the various aspects of agricultural production in the food complex in the supply chain and providing value on the basis of macro-and microenvironment. Subcomplex modeling, economic modeling, business modeling, calculation of profitability of production activity of the enterprise under the selected scenarios were used to study the activity of the enterprise. The results of the work were obtained on the basis of the research of the agricultural enterprises of Vinnytsia region. In given pa...

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