The use of knowledge management in the context of sustainability has been increasingly important over the years. Despite this importance, it is observed that this area is still little explored and there are many possibilities of academic research. Following a structured research protocol, the authors of this article performed a systematic review of the literature and identified plausible gaps to be explored in the development of future research. These gaps are presented in relation to the themes, strategies, objectives and research approach. From the point of view of the themes, there are opportunities related to the study of sustainability in small and medium enterprises, in relation to the potential of universities as engines for the generation of knowledge and in concerning the insertion of knowledge management to propose guidelines for obtaining productive systems. Regarding research strategies, the lack of studies that use action research as central focus Highlights• The deployment of knowledge management in sustainability contexts has increased over recent years • There are gaps which need to be better understood, in terms of themes, strategies, objectives and research approach • Research which leads to the development of models and specific tools directed to information sharing is growing
Purpose Product development process (PDP) in the context of Industry 4.0 may present several marketing implications. To understand these implications, the purpose of this study is to identify the benefits and difficulties of Industry 4.0 related to the PDP and its impact in marketing strategies and operations. Design/methodology/approach The methodology used to perform this research was a systematic literature review. For this, five steps were followed, namely, research question formulation; studies location; studies selection and evaluation; analysis and synthesis; and reporting and use research results. Findings The systematic literature review considering PDP in Industry 4.0 context resulted in 28 benefits and 14 difficulties, in a total of 53 articles. From the analysis of these benefits and difficulties, several implications for marketing were identified, namely, better understand customer preferences; greater agility in marketing decision-making; better align marketing, product development and operations processes issues; better understand product/service lifecycle; analyze possibilities of new ways of distribution and communication channels; better define the value of products and services and location requirements. Originality/value The findings presented here can be used both by market professionals, interested in the subject and by researchers for future studies. The better understanding of PDP in the context of Industry 4.0 can enhance marketing strategies for market professionals and provide insights for researchers. No similar studies were found in the literature.
The main purpose of this article is to present an overview of the applications of sustainable practices in logistic operations performed by Brazilian companies. To reach this objective, the following steps were carried out: (1) a review of the literature on logistics systems and sustainability in logistics activities; (2) the collection of sustainability reports published by companies that perform logistics operations, which are recognized in Brazil; (3) a content analysis of the reports collected and (4) a discussion of the results, cross-checked with the literature and the extrapolation of conclusions. It was possible to identify 22 sustainable practices, and these practices were grouped into five macro areas. The authors of this paper believe that the findings presented here can be useful for professionals and researchers in the implementation of sustainability practices in logistics systems.
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