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The aim of the article is to develop a new model of the digital economy as a new scientific direction of the philosophy of economics. Analysis methodology is the use of methods such as cross-cultural, systemic, synergetic, informational, axiological, cybernetic to develop a new model of the digital economy as a new scientific direction, in the context of which a new information space is being formed. The problems of solving the digital economy are taking place against the backdrop of new trends - globalization 4.0, Industry 4.0, Enlightenment 2.0, Agile management, in the context of which there is a transition from simple interconnection to hyperconnection and the spread of Moore's law, according to which there is a doubling of information. The results of the study. 1) The development of the digital economy as a new scientific field, which is based on a combination of concepts of informatization, digitalization, robotics, developing under the influence of global trends is studied. 2) It has been established that the digital economy contributes to technological progress and, under the pressure of global trends, develops a variety of economic models of scientific, technical and digital progress, which are based on the solution of problems of man, science, society. 3) The problematic issues of the digital economy and the conditions for its solution are identified. Conclusions. The prospects that the digital economy opens up thanks to modern technologies representing a technological breakthrough are analyzed. The digital technology network is designed so that it moves with the least loss and the smallest pieces of calculus are at the heart of this new constant flow system. All this indicates that in the context of globalization and the BIG DATA era, humanity is entering a new stage of calculus, when information doubles in accordance with Moore's law.

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Annotation.The relevance of the study lies in the fact that in modern conditions globalization acts as the main trend in the development of the modern world; this is noted at the Davos forum in 2019. Development of all spheres of society, the state and the person -from politics, economics -to sports and gender equality. The problem of the research -globalization in sport -is transformation of sport into a global phenomenon, universal in nature, which has significant impact on all aspects of society. Therefore, the scope of dispute and sports culture act as an object of scientific research. Sport stimulates and forms social and cultural reflection on a world scale, reviving the idea of interdependence of humankind in sport and through sport. Unity is formed due to a variety of factors, including a network of communication technologies of financial, political and cultural interdependencies, new cultural forms of interaction that give impetus to sports interactions, forming a single global market for goods, services, behavioral standards, models of sociality, formation of modern values achieving sports success. Problem of globalization in sports is associated with Eurocentric"s, based on formation of European values of sports, sports culture and sports success, and in general sports management. The object of the research is sports management as a condition for the development of sports culture in the context of globalization 4.0. The objectives of the research are to analyze new trends in the global mankind development that influence sports development and culture, contribute to self-fulfillment of a person from the physical and spiritual side as a priority of creative person. Methods -analysis and synthesis, abstraction, cross-cultural analysis, logical and historical, comparative analysis contribute the penetration into complex phenomena and processes of modern reality associated with sports in context of globalization. Results. Globalization is changing usual way people in sports, along with many advantages, has number of negative, painful problems associated with overt commercialization. Globalization has entered single microsystem structure as a process of integration and economic (sports) exchange; global artifacts are present in sports management, to extent that sport is institutionalized on the scale of global sports communities. The form of sports globalization refers to specific way that structuring problems of sports take place and their transfer to the globalization level of (regional) problem solving, that is, global and local integration takes place. Conclusion. Globalization means increase in available methods of organizing sport events, which requires formation of sports concept management -transnational, international, interregional, macro-rational, regional municipal, local organizations require improvement of sports management. This ladder of administrative levels is cut through the functional networks of corporations, international organizations and non-governmental organizations, as well as numb...

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