Abstract. The development of the agro-industrial complex of the region in the conditions of the digital economy is impossible without a comprehensive assessment of the agro-industrial potential, on the basis of which reasonable management decisions will be made. The purpose is to identify the specifics of the agro-industrial potential of the region, and develop a system of indicators for its assessment in the context of the digital transformation of the agro-industrial complex. The solution of this issue is based on the use of modern tools of economic and mathematical modeling. The work also uses such research methods as generalization and synthesis, system analysis, modeling and optimization. Scientific novelty. A generalized method for assessing the agro-industrial potential in the direction of its digital transformation and an algorithm for determining the criterion for the economic growth of an agro-industrial complex subject when managing the development of its digital potential are proposed. Results. The main aspects of the analysis of the digital potential of the subject of the agro-industrial complex are identified, among which the key role of the resource potential, which differs in directions and purposes of use, is highlighted, which must be taken into account when developing management decisions. A model of the resource platform of the agro-industrial complex of the region, based on modern information and communication technologies, is proposed, the implementation of which will ensure effective management of the resource potential. A step-by-step scheme for analyzing the digital potential of an agro-industrial complex subject is presented, which makes it possible to identify its capabilities and performance indicators that reflect the level of development of the agro-industrial complex of the region. The necessity of increasing the information support of the management activity of a business entity in three areas is substantiated: improvement of resource management processes, optimization of their quality and volume, business process management. To determine the criterion for economic growth of individual subjects of the agro-industrial complex of the region, an algorithm is proposed that makes it possible to identify the sources and rates of such growth. The practical significance of the study lies in the development of a system of indicators that allow assessing the agro-industrial potential of the region in the direction of its digital transformation, on the basis of which the efforts of the state and investors will be directed to the implementation of measures to support and regulate the processes of digitalization of the industry.

Abstract. The problem of iodine saturation of livestock products for residents of most regions of our country requires a detailed study. One of the factors is the obtaining of livestock products enriched with organic iodine. The study of the degree of accumulation of iodine in the muscle tissue of rabbits at the background of the use of liposomal form of antioxidants enriched with organic iodine (LFA) was the main purpose of the research. Methods. An experiment on rabbits of the California breed were used. The first control group received the main diet (MD) in the form of a granular mixture. The experimental second group was given LFA based on White sea laminarias at the rate of 250 g per ton of feed mixture of MD. The third experimental group was injected with MD the LFA with Black sea Cystoseira. The formation of meat indicators, chemical analysis of muscle tissue, the level of accumulation of trace elements, including iodine in muscle tissue was studied indicators. Results. Based on the somatometric method of evaluating rabbits, it was found that the young animals of the experimental groups form a more eirisomus-type body (from 60 to 70 % of the total population). All indicators of the interactions of somatic parameters in the young groups II and III positive and highly significant correlation, and the correlation index of the density of the body correlated positively with body length (r = +0,67, p ≤ 0.01), chest girth (r = +0,86, p ≤ 0.001), length of loin (r = +0,61, p ≤ 0,01), the length of the backside (r = +0.71, p ≤ 0.001) and head measurement (r = +0,57, p ≤ 0.05). An improvement of the indicators of slaughter of experimental groups of young animals was stated. The slaughter weight increases by 12.2 %, and the mass of internal organs responsible for digestion by 4.5–43.8 %. A percentage of increase in muscle tissue during boning by 10.0–15.9 % and a decrease in the proportion of low-value parts in the carcass-bone tissue by 8.6–9.9 % was stated. Iodine in the average sample of muscle tissue of the experimental groups increases by 91.8 mcg (p ≤ 0.05) in animals of the second group and by 113.3 mcg (p ≤ 0.05) of the third group.