Philippines is known for the vast plantation and seat of one of the most valued crops, the Pili nut. A study was conducted to determine the demographics of 192 Pili farmers and their production capacity from selected provinces of Bicol region, Philippines. Purposive sampling technique was used in selecting the respondents with structured interview, focused group discussion and key informant survey conducted to gather data. Results of the study showed that demographic parameters such as gender, age, educational attainment, income and family structure are important and necessary information in order to understand the production capacity of Pili farmers. Pili production is generally profitable with high financial return of 127% to farmers. Farm areas in the region are sufficient where farmers can grow Pili to satisfy the local and global demand for this high-value crop. The financial stability and income of Pili key players can be increased given the proper attention and investment in production processes. The valuable support and assistance of the government especially local government units is crucial to ensure the optimistic future for the Pili industry. Likewise, it is imperative to address all the critical needs of farmers not only in the production process but in the various links along the supply chain as well in order to raise the overall sector revenue and household income of Pili farmers. In doing so, the country is assured of a more dynamic, sustainable and competitive Pili industry.