This article discusses the feasibility of reforming the health management system and outlines the strategic objectives of the policy to implement international standards of citizens’ right to health care. The main purpose of the study is to determine the current state and essence of strategy as a basis for scientific strategic research, which would provide a systematic approach to the analysis of phenomena and processes occurring in socio-economic systems, on the example of the national health system, and to model dynamic vision long-term prospects of social development of the medical industry in the context of globalization.

The article summarizes the essence and content of the enterprise's foreign economic activity. The main advantages and disadvantages of managing foreign economic activity by business subjects of economic relations in modern international market development are determined. Methodical approaches and methods of managing the foreign economic activity of companies are systematized. The economic analysis of the current development state of foreign economic activity in Ukraine, the dynamics of the scale of export-import operations, the geographical and commodity structure of foreign trade operations of business entities of the national economy are conducted. It was determined that the most active participants in foreign economic activity in Ukraine are business entities operating in the sphere of industry and the agricultural sector. In terms of territory, management of foreign economic activity is focused on the countries of the European Union, China, and Turkey. The main trends of world trade in the context of strategic cooperation with EU countries have been studied. Poland is the main trading partner of Ukrainian companies conducting foreign trade operations. The key objects of management of foreign economic activity in terms of corporate management have been determined. It was found out that the management of foreign economic activity under modern conditions faces a large number of challenges and threats, the main of which are: foreign culture and national traditions, currency relations, macroeconomic instability of the world market, difficulties in geopolitical international relations, the difficulty of forming an international team of personnel in the companies. The system of specific international indicators, which testify to the state of development and the level of attractiveness of the country's economy for the implementation of foreign economic activities, has been studied. Problematic aspects of the management of foreign economic activity in Ukraine from the standpoint of ratings by world agencies have been identified. The key areas of state regulation and management of foreign economic activity at the level of business entities are substantiated, taking into account the principles of the global concept of sustainable development. Keywords: foreign economic activity, management, management of foreign economic activity, business entities, export-import operations, international market, efficiency.