The study aims to identify causes of the decline in the quality of the current Tai Nguyen rice compared to the one produced fore 2009 and factors affecting the quality of TN rice in all stages of the supply chain: production, processing and distribution. Qualitative and quantitative methods based on 567 sample observations were interviewed including chain actors, stakeholders and experts. Analytical methods were used such as applying the Just-in-time management model in agriculture to calculate the idle time in the supply chain and regression analysis. The results show that factors affecting the quality of TN rice include rehabilitated TN seed, source of brackish water, use of Bonsai (containing Paclobutrazol) and more nitrogen fertilizer. Factors in the preservation and processing stages consist of drying technology, milling technology and equipment inventory, paddy preservation time before drying and rice storage time after milling. In the distribution stage, mixing of inferior quality rice, time of rice preservation and distribution, and rice price are the factors that affect the quality of TN rice.
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