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which the travels are based, both aiming at adequate design and launching of the tourist offer, i.e. the optimal development of receptive countries through sustainable tourism.

Purpose -The main purpose of this research is to analyze tourists motives and residents attitude towards the cruisers (positive and negative) in the case of Novi Sad and Belgrade, the popular port of calls on the Pan-European Corridor VII. Methodology -The survey was conducted among the travelers and residents, first one aiming to exam the travel motives and possibilities of destinations improvement and second one considering resident`s attitude towards the cruisers. Findings -Some of the findings were that the locals (especially younger) considered that port of call fail to adequately market their products and services to tourists from cruise ships. Originality of the research -This research offers valuable data in the field of tourism destination management, regarding stakeholders in line with sustainable development.