The article investigates the species streets and squares of Lviv, highlights the principles of their location and establishes their significance for the perception of the urban environment. Particular attention is paid to the formation of streets during the reconstruction. Emphasis is placed on the importance of viewing platforms for the formation of the city's silhouette and the perception of its image. Viewpoints are an integral part of the spatial composition of the city. With their professional location, the city acquires greater aesthetic perfection. The environment becomes more comfortable and attractive from an aesthetic point of view. Accordingly, the architectural value of the space grows, the city acquires compositional expressiveness, a unique image is created. At the beginning of the study, the viewpoints of the city were divided into two main groups: viewing streets and viewing platforms. Each of these groups is important for the formation of the overall composition of the city. Several viewing streets were explored and the focus was on their visual connections. Species sites in Lviv were analyzed in the following locations: Vysokyi Zamok mountain; the tower of the church of St. Olga-Elizabeth; Town Hall Tower; ferris wheel in B. Khmelnytsky Park. Their significance for the perception of the image of the city is determined. Lviv has a unique history and architecture. The location on a hilly terrain adds to the city's attractiveness and charm. For centuries, our architects have made sure that the city is perceived as a holistic compositional system with its dominants and visual connections. Now Lviv is being renewed and developing at a very fast pace as a European city. Therefore, it is very important that the new building does not distort what was created by many generations of architects, but only adds attractiveness and individuality. View points are important for the formation of the attractiveness of the image of the city, so special attention should be paid to the preservation of existing view streets and areas and the organization of new ones. During the formation of species points, the following features should be taken into account: 1) When forming new elements of the city it is necessary to take into account the location of existing viewing streets and areas. It is very important that the new objects do not obscure the existing visual connections that have been formed over the centuries and play the most important role in the perception of the image of the city. 2) When building the areas under inspection - to coordinate the form with the environment. So that the high-rise buildings of the new areas do not distort the view of the city from the historic environment. 3) When placing new observation decks, take into account the orientation relative to the sides of the world, so that the observer can inspect the color picture, not just the silhouette. The spatial organization of viewpoints will not only improve the aesthetic qualities of the city, highlight individual features, improve the perception of the image as a whole, but can also be used to attract tourists.

The research examines the visual perception of new buildings and their impact on changing the overall image of the city. Particular attention is devoted to buildings that are visible from other parts of the city due to their greater height and hilly terrain and can complement the overall composition of the city or destroy it. The importance of exploring the analysis of visual connections between the designed object and the environment is substantiated. The purpose of the research is to explore the perception of the city environment as a set of multifaceted pictures and to identify the elements that have a significant impact on the development of the overall image of the city. To achieve this purpose, a research methodology was developed, which at each stage included general scientific methods and special ones. Before starting the work, field research was conducted on the compositional structure of individual cities, and several paintings were selected for more detailed research. A compositional analysis of the selected examples for planning was conducted using the graphical method. It is established that the city’s image is most influenced by the last plan, which, in most cases, is not considered when designing new buildings. As a result of the research, the results obtained were verified for compliance with the shape, style and proportions of the newly built objects with the surrounding buildings. A significant number of paintings were identified that do not correspond to the expected result from the standpoint of the observer. Thus, there is a discrepancy between the planned and the received image of the overall compositional and spatial structure. The reasons for this inconsistency in the combination of individual plans are identified, which in turn had adverse effects on the overall image of the city. In addition, the main factors that influence the development of individual paintings have been identified. The result of the research is defined tasks for pre-design research at the initial stage of designing new buildings. This approach will help minimise mistakes in the design of new buildings, particularly those that have visual connections with other parts of the city and have a significant impact on the overall image