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The article is devoted to the issue of mainstreaming the reflexion and the practical use of the educational potential of tourism in the current conditions of societal crisis. The major thesis of the article is that the unique characteristics of the tourism in the context of systemic transformations are crucial for the formation of agency/subjectivity as well as responsible spontaneous nature of human capital. The article emphasises the role of the tourism sector for solving modern historical problems of revising and optimising, as humanisation and elevation, the resource wealth of the human person. The functions of tourism practices that use the specifics of location (nature, personnel, history) to solve global problems via cooperation, especially in the context of technological, biological, and environmental challenges of anthroposociogenesis, are being investigated and reconciled for the sustainable development of society under global risks and uncertainty. Particular attention is paid to the fact that the cultural characteristics of social space are constituted and, at the same time, constitute its symbolic character through communication.

Problem. In order to develop your business, you need to keep track of products that interest people and the services they buy from your company, their place of work and other connections, giving an idea of the customers. Goal. The purpose of this article is to analyze, study and test the theoretical and methodological principles and characterize the criteria for improving the efficiency of business process automation using CRM-technologies in the enterprise, as well as building a model to assess the effectiveness of information systems such as Salesforce-CRM. Methodology. Methods, technologies, and tools are used for analyzing the effectiveness of automation of business processes of the enterprise using CRM-applications, research, and testing combinations of methods to determine the impact of the Salesforce-CRM-system’s implementation in the enterprise. Results. Development and justification of measures to improve the information and analytical management system of the organization. Methods of effective implementation and analysis of CRM effectiveness include determining its features and the main criteria of performance indicators and choosing the best strategy that would correspond to the company's business processes. Originality. Since the aim of the article is to analyze the theoretical and methodological foundations and determine the criteria for improving the efficiency of business process automation using CRM-technologies in the enterprise, the following tasks were performed: the purpose and role of CRM-system in enterprise automation were distinguished; a model for evaluating the effectiveness of CRM-system implementation for business process automation was built; quantitative estimates were obtained and recommendations for the SalesforceCRM implementation were provided. Practical  value. The proposed research can be used to identify and measure the attributes of the benefits of CRM implementation, such as, for example, cost, efficiency, innovation and improvement of the quality of services, the number of regular customers. As part of the writing of this paper, a customer-oriented model for evaluating the effectiveness of CRM was built.

Problem. Mobile application development is quite a complex process that requires developers with high expertise in a particular development platform for Android. There are also several singleplatform, cross-platform, Xamarin development platforms but there is no comparison of their performance as with native ones. Methodology. As a method, it is proposed to use an experimental approach in which a mobile application is developed with the necessary components, and then the performance of the profiler on the metrics of CPU usage, memory, power consumption and network is investigated. Results. According to the study, the Xamarin platform has additional restrictions on permissions, requires more resources, both memory and power, which can be felt in large applications, but allows you to attract a large community of .Net developers. Originality. This approach to the analysis of productivity will reveal at a preliminary stage the problematic aspects of the mobile development platform, its integration with native Android services, as well as possible user preferences. Practical value. The proposed technique will introduce a preliminary analysis of the various components integrated into the Android OS. This approach will provide a more reasonable management decision for the full process of developing mobile applications for Android OS, considering such criteria as speed of development, professional level of developers to be involved in the development process, application integration with Android components, integration of new functionality to the application and others.