Practice has shown that prices, an important economic factor, have a signifi cant effect on the choice of tourist destination, i.e. they have a direct impact on the tourism demand and add to its elasticity. More often than not, the connection between the "prices in the hospitality industry and tourism demand dynamics" is not a simple one. Many various factors besides prices in the hospitality industry infl uence the decision on a tourism trip, rendering this connection very complex. The effect of prices on domestic tourism demand is particularly evident in developing countries with low avarage salaries. To be better able to objectively perceive the effect of price growth in the hospitality industry, in addition to the basic parameters (prices in hospitality services, domestic arrivals and overnight stays of domestic tourists), we also analysed the cost of life, average salaries and changes in the euro exhange rate. All the parameters are for Serbia and they cover a period of fi fteen years, 2002-2016. The principal method used in the research is the statistical method of linear correlation analysis, where the linear correlation coeffi cient was taken as an indicator.

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The paper analyze the regulation on categorization of accommodation that relate to accommodation in rural tourism. The main aim of the paper is to estimate the point to which legal and administrative procedures reached in recognizing new forms of accommodation in rural tourism in Serbia as well as the level of compliance of legislation with some of the countries in the region. The results of the research render highly significant data on identification of roles, goals, procedures and purpose of the categorization aimed at pursuing market trends which is of crucial importance for tourism stakeholders. Moreover, the adjustments to international standards have become the imperative for Serbia to successfully continue the EU accession in this tourism branch as well.