A significant number of enterprises in tourism are family businesses. They have their own specifics arising from the ownership and peculiarities of management and control. Business development in these enterprises is subordinated to and is dependent on the successful combination of two systems with different character, values, interests and goals -the social system, formed on the basis of the family, and the economic system, aimed to gain a profit. Three key elements are united by the family business realization' -family, business and property. As a result, in enterprises of this type occur several problems related to their management and marketing policies.In this regard, the objective of this article is to identify specific problems of management and marketing policy of family businesses of the tourism sector in Bulgaria through analysis of the empirical data and to bring out guidelines for their solution.For the conduction of the study are used the following methods: survey of family enterprises in tourism, analysis and synthexsis, and also statistical methods for analysis and evaluation.