No abstract

Keywords:Wine Brand love Brand loyalty Brand satisfaction Brand trust Wine experience Wine knowledge a b s t r a c t This study develops and tests a model through a multi-country study that considers consumer wine knowledge and wine experience, wine brand trust and wine brand satisfaction as antecedents of wine brand love, and wine brand loyalty as a consequence of wine brand love. Data were collected in five wine-producing countries (Australia, Chile, France, Mexico and Portugal) with a final sample of 3462 completed surveys. Hypotheses were tested with structural equation modeling and the findings confirm the importance of brand love as both a mediator and direct influence on brand loyalty for wine consumers. Furthermore, brand satisfaction was positively and significantly related to brand love. In addition, wine experience, rather than wine knowledge, positively influenced brand trust and satisfaction. Finally, results also identify differences between countries thereby providing insights into how companies should focus their marketing strategies internationally.

No abstract

No abstract

This paper describes research performed on a polymer-bonded sugar (PBS) consisting of 66% caster sugar in a hydroxyl-terminated polybutadiene (HTPB) binder The mechanical response of the PBS and pure HTPB to applied loading at a strain rate of approximately 2000 s K1 at temperatures from K80 to C228C is presented. The materials were also characterized using dynamic mechanical analysis, X-ray tomography and quasi-static loading. These measurements are required for the development of intermediate strain rate constitutive models of polymer-bonded explosives, for which PBSs are a commonly used mechanical simulant.The current constitutive modelling suffers from a lack of experimental data on wellcharacterized composites and binders, especially at intermediate strain rates. This is particularly important for understanding the effects of mixing two materials. Applications of such modelling include explosive safety and fundamental understanding of the various deformation mechanisms. In this paper, the dependences of strength and deformation mechanism on temperature, and, in particular, the glass transition temperature of the binder, are shown. Physical damage plays an important role; X-ray tomography scans support debonding as the primary form of damage during roomtemperature deformation. These results are in agreement with previous investigations and are discussed in this context.