Given that gender roles are increasingly viewed as salient in clinical work with men, this article describes a process of exploring masculine gender roles with male clients in therapy by using the Conformity to Masculine Norms Inventory (CMNI). Specifically, this article (a) discusses how men's degree of conformity to masculine norms may be connected to a variety of benefits and costs, (b) describes the CMNI as a tool that can be used to explore men's degree of conformity to masculine norms, (c) describes a process by which to use the CMNI to explore the relevance of men's masculine selves to their presenting concerns, and (d) illustrates the process with a case example. As such, the paper is intended to provide a systematic procedure for clinicians working with men who want to explore the benefits and costs that both conformity, and nonconformity, to specific masculinity norms brings for male clients.