Visual communication is a popular art form that aids in the transmission of information and reflects people’s aesthetic preferences. In visual communication, the graphic element is an important combination element that plays a key role. Virtual reality (VR) technology will become more widely used as computer technology advances and network applications become more popular. As a result, research into VR technology generation and application in packaging design will aid in the popularization and application of VR technology, as well as the advancement of product packaging design. The application of graphic composition art in packaging visual communication design is investigated in this paper. This paper introduces the basic concepts and characteristics of virtual reality (VR), as well as the development and application fields of VR technology, based on the current state of virtual panorama development at home and abroad. It also provides advice and recommendations on graphic creativity in VR technology packaging design, as well as the symbol of graphic creativity and the value of graphic composition art in packaging visual communication design.