This article is a research output presenting a new step for urban tourism development in Thailand. It focused on how a urban tourism development action plan was made in accordance with the sustainable tourism development policy in Thailand, and the overall effect of urban tourism development plan-making practice on the environment, quality society, local economics, and urban history and culture. This article proposed a holistic conceptual framework of urban tourism development plan-making practices regarding sustainability. It began with a literature review of urban tourism development and stakeholders in urban tourism development planning. The author emphasized the presentation of the outcome from quantitative and qualitative investigations of urban tourism in Chiang Mai and Phuket, two cities, in a case study of Thailand. The result highlighted the capacity of the area and the urgent need, in a five year period, to develop urban tourism towards sustainability by focusing on the fundamental problems of urban development and urban tourism development, as well as the integration of sustainable policies and the stakeholders’ participation in urban tourism development planning. For this reason, a possible sustainable urban tourism development plan-driving framework has been proposed to encourage the existing participation of stakeholders for future research development.

This research aimed to understand the competency and roles of coordinators through holistic review, investigate significant issues in coordinator development, and provide an implication to strengthen coordinator development. Data were collected based on qualitative research by in-depth interview key informants of various groups, namely, experts in the field and personnel development specialists industry from government agencies and associations in the MICE to complete data analysis using content analysis. The result found that the competency of coordinators in the MICE industry to enhance for excellent service are comprising of 11 aspects. Problems and limitations in industry are lacking people patience in workload, professionalism, experiences. Furthermore, the factor elements to improve the performance of coordinators in personal aspects were knowledge, attitude, and motivation. Group factors were teamwork and relationship in the workplace. Cooperate factors were the organizational culture, values teamwork, and a good relationship within the organization. The implication of this study is to enhancement the public, private and educational sectors’ awareness and implement those issues to manage human capital which is a key factor in creating a competitive advantage for the MICE industry.