The rapid aggregation of modern urban population and the rapid growth of car travel lead to traffic congestion, environmental pollution, and other problems. In view of the limited land resources in our country, it is impractical to meet residents’ travel demand by blindly increasing traffic supply. Therefore, addressing the urban road congestion problem for sustainable development of modern cities, the paper makes research on residents’ travel behavior characteristics and travel preference under the condition of multimodal transportation to formulate reasonable traffic demand management strategy for the guide on public traffic demand, bus priority strategy, and congestion management. The operation characteristic of each transportation mode is analyzed by comparing its related traffic and economic characteristics. Multimode traffic choice behavior is discussed by establishing multiple logistic regression models to analyze the main influencing factors to travelers’ social and economic attributes, travel characteristics, and preference based on travel survey data of urban residents. The paper proposes the development of an urban public transportation system and travelling mode shift from cars to public transportation as reasonable travel structure for congestion management and sustainable development of modern cities.

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