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Better data can make clearer the relationships among athletics, institutional finances, and prestige.

This chapter presents the history behind the movement to collect data on intercollegiate athletics.

One of Myles Brand’s key contributions as president of the National Collegiate Athletic Association was the development of what he called the “theoretical model of college sports.” In this paper, we present the theoretical antecedents of the collegiate model in the histories of both sport and higher education. We go on to articulate the definition of the collegiate model of sport as Brand presented it iteratively in public comments. Finally, we situate the relevance of the collegiate model as a policy prescription in twenty-first century college sports.

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