The purposes of this study were to identify the attributes that determine the attractiveness of a honeymoon destination and to determine the influential variables that affect the destination choice of honeymooners. The results indicated that "safety," "excellent quality of accommodation," and "reasonable travel cost" were the three most important attributes determining the attractiveness of a honeymoon destination. Significant differences in perceptions of destination attributes exist across groups of different sociodemographic and traveling characteristics of potential honeymooners. Two sociodemographic variables (i.e., age, monthly income), two traveling characteristics (i.e., length of trip, travel budget), and three destination attributes (i.e., "excellent quality of accommodation," "nightlife entertainment," "good place for shopping") are the significant determinants for classifying Taiwanese potential honeymooners by their destination choices. The findings of this study provide useful information for destination marketers in their efforts to segment the target market precisely and develop promotion campaigns effectively.

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The ability to develop and understand customer new product preferences in response to changing market trends is shown to be as a key to new product success. Given the significance of developing customer preferences and the increasing use of cross-functional new product teams in the NPD process, the authors examine how customer knowledge development is affected by characteristics of cross-functional new product teams in a market-oriented organizational context. On the basis of a study of 228 new product project managers in the R&D or marketing area, the authors find that customer knowledge development is positively influenced by customer orientation, competitor orientation, and cross-functional integration. Interestingly, lead users' involvement has a positive quadratic effect on customer knowledge development in terms of marketing respondents. However, cross-functional integration weakens the positive effects of both customer orientation and competitor orientation on customer knowledge development. Our results also reveal a clear R&D–marketing split on the main effect of the proposed antecedents.

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Multiband orthogonal frequency-division multiplexing (MB-OFDM) systems employ a frequency-hopping technology to achieve the capabilities of multiple access and frequency diversity. However, they also complicate the packet detector (PD) and time-frequency code synchronization in terms of the requirement for fast synchronization of frequency hopping, extremely low receiver sensitivity, and high hardware complexity. In this paper, we first systematically analyze the differences between MB-OFDM and conventional OFDM systems and then propose a bandtracking PD (BT-PD) that can cope with a worse-case multipath channel signal-to-noise ratio of −8.4 dB with a packet detection error rate of less than 10 −5 . We also propose several low-cost design schemes for the BT-PD, such as Walsh-Hadamard decomposition, buffered-summation, and sign-bit-remaining methods. The estimated gate count of the resulting implemented BT-PD is less than half that of the existing solutions.Index Terms-Orthogonal frequency-division multiplexing (OFDM), time-frequency code (TFC), ultrawideband.