In recent years, corporate social responsibility (CSR) has been the subject of increasing public scrutiny, and consumers have become more concerned about whether enterprises are contributing to the betterment of society. This research takes Starbucks as an example in the exploration of the impact of different generations' perceptions of CSR on future buying willingness.The research survey collected 624 validated questionnaires. The results show that different generations have significantly different attitudes in two influential ways: (1) in the X-generation, the influence of environmental CSR on experiential brand image, and the influence of brand attitude on future buying willingness, are more significant than with the Y-generation; (2) in the Y-generation, the impact of community CSR on experiential brand image, and the impact of symbolic brand awareness on brand attitude are more significant than with the X-generation. The research found that a business undertaking a successful policy of CSR could lead consumers to purchase its products. Ultimately the business will have an opportunity to fulfill its goal of sustainability.

This work presents the employment of a frequently-used ultrafiltration technique to drastically reduce the time required for the synthesis of chitosan nanowires, iron oxide nanowires and their complex nanowires. Instead of synthesizing iron oxide nanowires using time-consuming template and hydrothermal methods, a centrifugation force provides a tangential flow to force both iron ions and/or the diluted chitosan solution to pass through a filter and co-precipitate into nanowires within 1 min. Two parameters, centrifugation force and alkaline concentration, can directly control the diameters and lengths of nanowires. Experimental Preparation of nanowiresIron(III) chloride hexahydrate and iron(II) chloride tetrahydrate were purchased from Merck Co. and used as received. Iron oxide

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