This study aims to determine the marketing mix of Diuk Coffee and Eatery Purwakarta in an effort to increase competitive advantage. The method used in this study is qualitative descriptive, data collection techniques carried out using direct communication strategies, namely observation, interviews and documentation. The highest score of the SWOT matrix strategy combination score that was processed was in the Strenghts and Opportunities (SO) strategy with a total score of 4, this shows that Diuk Coffee and Eatery Purwakarta has considerable strength in developing businesses and has a competitive advantage with similar business actors in Purwakarta Regency. Therefore, the strategy (SO) carried out is to improve services to increase loyal customers, increase promotions by building online marketing applications and working with customers to provide offline testimonials (special boards for customer testimonials) and testimonials online, flexibility in physical supporting facilities by following trends in instagramable business places, and arranging café operational schedules for several events.
The study aims to evaluate the performance of the Ministry of Public Works and Public Housing Training. Evaluation of training performance needs to be carried out to measure the effectiveness of the training program. The scope of the research area covers the Provinces of North Sumatra, South Sumatra, DKI Jakarta, West Java, DI. Jogjakarta, East Java, South Kalimantan, South Sulawesi and Papua. Measurement includes score improvement of the training participants. This research method is a survey using questionnaires as a research instrument. The data is then processed with pre-test and post-test difference test techniques. The results showed that in general, the increase in the score of training participants in each field and each Training Center significantly shows an increase. The highest pre-test and post-test scores is Training Center Jakarta area. While the pre-test and post-test scores for the highest score is Housing and Settlement Finance Sector.
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