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Article HistoryThis research is to propose the understanding of place identity and the awareness of the destination attractiveness as a way to continuous tourism system in rural Thailand. Particularly, the research focuses on understanding and describing a complex and dynamic issued in Mae Klang Luang attractiveness, a small village in Northern Thailand, for tourism activities from both sides of tourism system. For the local community to understand their tourism resources, images and the attractiveness is important to develop tourism industry. Moreover, the understanding of demand side perspective of attractiveness of these attributes helps the community to enhance their tourism industry in a more sustainability way. The attractiveness of a tourist destination encourages people to visit and spend time at the destination. Without the attractiveness, tourism does not exist at the first place. At the same time, without understanding of what tourist perceive as the attractiveness, tourism cannot be continuously developed. The importance of both sides' perceptions towards attractiveness helps rural tourism future development in more sustainable choices. It will help guiding the community to develop their tourism industry in the way continuing attracting people to the area at the same time not losing its own identity.Contribution/ Originality: This study contributes in the existing literature of sustainable tourism development in rural Thailand, particularly in Mae Klang Luang Community. The study proposes the understanding of place identity and the awareness of the destination attractiveness as an alternative way to sustaining tourism system of the community.

The research problem of this study is to understand whether people with higher level of EE are more likely to choose farm stays for their vacation. The main aim of this study is to investigate the causal relationship between an individual's environmental education (EE) and their theory of planned behavior (TPB) decision-making process that leads to future visit intention. A convenient sampling method was used to survey visitors of Toucheng Leisure Farm in the mountain region of Taiwan; and a total of 600 responses were collected. Structural equation modeling (SEM) was used to analyze the data. The results showed that five of the six hypotheses were supported. This finding suggests that environmental education makes an individual more pro-environmental and susceptible to the social norms about environmental protection. Environmental education, however, does not affect the inconvenience or extra cost incurred by purchasing green products.

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Much research on the shallot phytochemical is currently employed in various disciplines, such as medical reasons. Shallot (Allium ascalonicum) is a plant species belonging to the family Amaryllidaceae. It is a native plant grown in the North and Northeast region of Thailand. The present study aimed to determine the extracts' yield and antioxidant properties of black shallots made from fresh shallots. The black shallots were extracted with digestion by water, 47.5% and 95% ethanol at 50 ℃ for 1, 3 and 5 hours. The result discovered that black shallot extraction with digestion by water for 5 hours showed the highest weight of extracts (3.620 g). The determination of antioxidant activity by DPPH was observed, and extraction by water for 5 hours gave the highest percentage of inhibition. It was equal to 84.61%, which is not different from the digestion of 95% ethanol for 1 hour, with 83.48%. Similarly, the most outstanding value of IC50 was obtained from extraction with 95% ethanol for 1 and 5 hours with 21.30 mg/ml and 20.52 mg/ml. In terms of monitoring, the digestion method evaluated the productivity of pectin extracts from citrus peel. Hydrochloric acid (0.100, 0.050 and 0.025 M) was used as a solvent at 95 ℃ for 30, 60 and 90 minutes. The pectin extract by 0.1 M hydrochloric acid for 90 minutes gave the highest extract (5.237 g). The preliminary testing of cosmetic production was done by mixing black shallot extracts and pectin from citrus peels, and the two substances can be combined. Still, without adding preservatives, they could cause contamination in cosmetic samples.