In the context of global competition, competition not only occurs in the world of industry and trade, but also applies to creative businesses or more specifically creative industries which are industries that come from the utilization of individual skills, creativity and talent in creating welfare and employment use. Problems in managing SMEs and creative industries that have not been resolved are intellectual capital issues.One approach used in the assessment and measurement of knowledge assets (intellectual property / assets) is Intellectual Capital which consists of 3 main elements, namely Human Capital, Structural Capital, and Relational Capital. Creative industries are industries that are unique and emphasize creativity, innovation and utilization of individual talents need to get maximum management. The purpose of this study is to find a model, the appropriate components of intellectual capital, and to get a real picture of the rules of Human Capital; Structural Capital and Relational Capital for creative industries in East Java. The sample in this study is the owner / manager / leader of 5 creative industry sub-sectors in 9 cities in East Java (Surabaya, Pasuruan, Probolinggo, Mojokerto, Batu, Malang, Kediri, Blitar, and Madiun) with a sample of 45 as respondents. The analysis technique used in this study is the Spider Plot Diagram.Based on the results of the survey and studies, the aspect of mapping of intellectual capital in 5 (five) creative industry sub-sectors in East Java shows that relational capital is more dominant followed by human capital, and the lowest is structural capital.

One of approach used in knowledge asset (knowledge property/asset) assessment and measurement was Intellectual Capital that comprised of 3 main elements of Human Capital, Structural Capital, and Relational Capital. Creative industry is industry with uniqueness and put more emphasize on creativity, innovation and individual talent utilization require maximum management. This research intended to find model, on how correct intellectual capital component would be, and find actual description of Human Capital, Structural Capital as well as Relational Capital principles for creative industry in East Java. Samples in this research were leader/management/owner of 5 creative industry sub-sectors in 9 cities of East Java (Surabaya, Pasuruan, Probolinggo, Mojokerto, Batu, Malang, Kediri, Blitar, and Madiun) with 45 people respondents as samples. Analysis technique utilized in this research was Spider Plot Diagram. Survey and discussion result showed that Intellectual Capital Mapping on 5 (five) creative industry sub-sectors in East Java demonstrated that Relational Capital was more dominant followed by Human Capital, and Structural Capital as the least dominant.

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