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In “interactive design”, designers usually rely on personal experience and understanding to work. The design interface has strong subjectivity, and it is difficult to match the intention of users. Based on the basic experiments of eye movements, this study collected and analyzed the pages of the search engine for a multilingual e-commerce platform through the indicators such as the duration of the objects being watched, the number of objects to be followed, and the sequence of objects to be looked at. After the experiment, we found that the first movement of the eyeball was still focused on the upper left corner of the page. During the browsing process, the subjects were used to the order from top to bottom and from left to right. So when we design the page, we should keep this style and respect the user’s habits. After analyzing the data, we found that the simple design made a good impression on the subjects, so we should keep the simple style in the page design, avoid filling every inch of space, otherwise it will cause the burden of visual memory. The data analysis also showed that the use of controls, prompt wording, color settings and page style are consistent, which can make users easily speculate about various functions and increase the user’s preference.

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