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Steel is an important material necessary for national infrastructure construction and civil construction. It is widely used. Upstream and downstream service enterprises engaged in steel production, circulation, trade and terminal use can be called steel supply chain enterprises. With the construction of a large number of domestic infrastructure and the development of real estate projects around the country in recent years, a large number of iron and steel circulation enterprises have been born. Because of its different foundations and different operating levels, the iron and steel industry is in chaos, with serious volume, lower and lower profits and more and more difficult business. With the development of national big data, Internet of things, artificial intelligence and the promotion of digital construction, it is particularly important to solve the development dilemma of steel distribution enterprises and put forward effective solutions for them. Through more than 20 years of understanding of the iron and steel industry, combined with the actual situation of the current digital transformation of enterprises, the author explored the current operating status and development difficulties of most iron and steel circulation enterprises, found out the reasons, and then put forward the development of medium and long-term development strategy, strengthen the internal construction of enterprises, the implementation of differentiation strategy and digital transformation to change the management difficulties of coping strategies.