In the context of social informatization, the continuous progress of information technology has promoted the emergence and rapid development of new media. In recent years, the interaction between the design of visual communication and the increasingly popular virtual reality, special effects, and animation has constituted a new way of media communication. In the process of producing special effects of interactive animation, in order to improve the visibility of visual communication design works and achieve excellent information transmission effects, it is necessary to utilize many advanced science and technology methods such as visual communication design. This article, firstly, introduces the visual communication design technology, analyzes and introduces the animation special effects design technology, and then investigates and analyzes the application of visual communication design in real life. Experiments in this article show that animation special effects production based on visual communication design can not only save development companies at least 5% of development costs but also attract 15% of the younger age groups. The most important thing is to better promote the spread of animation film and television works.