This study examined the effect of ubiquitous connectivity, service quality, system quality, perceived usefulness, perceived ease of use, and perceived enjoyment on the intention and adoption of mobile shopping among consumers in Malaysia. A total of 316 respondents were collected from consumers in Malaysia using the online platform. The findings revealed that ubiquitous connectivity, perceived usefulness, perceived ease of use, and perceived enjoyment had a significant positive effect on the behavioral intention to adopt mobile shopping whereas service quality and system quality contributed insignificant impact on consumers’ intention to adopt mobile shopping. The results identified that consumers’ behavioral intention exhibited higher significant impact on the adoption of mobile shopping during the COVID-19 lockdown. The findings further revealed that intention to adopt mobile shopping mediated the association between ubiquitous connectivity, perceived usefulness, ease of use, and enjoyment on the adoption of mobile shopping. The current study contributed significant theoretical and practical implications for marketers and mobile service providers to better promote the adoption of mobile shopping consumers in Malaysia through the implementation of an effective strategy.

Online dating apps created opportunities for adults to connect and initial romantic intimacy, especially during the global pandemic of COVID-19. But the perspective of young adults in Malaysia remains unclear. The Unified Theory of Acceptance and Use of Technology (UTAUT) was applied in this research to discover determinants of online dating apps' adoption intention among young adults in Malaysia. For this purpose, possible determinants that might affect the intention to adopt online dating apps are sought and critically reviewed. With reference to the model, the variables proposed in this research include performance expectancy, effort expectancy, social influence, facilitating conditions, and an additional variable -trust. Five hypotheses were constructed based on the proposed variables. Questionnaires were distributed to young adults to obtain valid primary data from respondents. Limitation was found in this research is the approach to collecting data causing the participants to overlook the questionnaires. Besides, restriction was found in the demographic profile of the respondents. The study might not accurately reflect Malay and Indian individuals' adoption intentions. The responses collected determine the adoption intention of young adults towards online dating apps within Malaysia only. This research contributes to the debate among online dating apps developers.