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To explore how local residents' attitudes and action influence tourists' satisfaction which in turn influences tourism destination's brand image, the paper conducts a questionnaire survey among 166 tourists who visited Yantai, analyzes and tests the relational model through structural equations. The test result shows that residents' deep acting strategy positively affects tourists' satisfaction; tourism experience partially mediates the effect of residents' emotional labor on tourists' satisfaction. It supplements the antecedent research of tourism experience. Policymakers are suggested to attach great importance to residents' emotional labor and tourists' experiential demand.

With the rapid development of internet financial community, more and more people opt to obtain financial information through online reviews. Based on the perspective of online reviews of opinion leaders, we explored the influences of online reviews of opinion leaders on users' investment intentions in the financial community. We introduced the concepts of user trust and online interaction propensity and built a theoretical model. Our results, based on data collected from 205 users of a famous financial virtual community, suggested that the online reviews of opinion leaders had a significant effect on users' investment intentions. In conclusion, financial institutions should pay attention to opinion leaders and enhance communication and relationships with them.