Seabed fluid flow happens due to the complex interactionamong the accumulation, migration and escape of hydrocarbon and/or fluids. As shallow gas accumulations are anomalously developed in Bohai Bay, studying fluid flow features provides insights for understanding environment fluid in the Bohai Sea. Therefore, in our study, we aimed to make practical and effective use of single‐channel seismic reflection data to delineate and interpret subsurface fluid flow features by analysing the variance, sweetness, instantaneous frequency, and root mean square amplitude of seismic attributes. Four types of submarine fluid escape features, including pockmarks, mounds, fluid vents, dimmed or chaotic seafloor reflections, and two shallow fluid migration pathways (gas chimneys and faults) are distinguished on the single‐channel seismic reflection profiles. Gas chimneys are divided into strict columnar and irregular columnar chimneys, fluid migration along faults is critically dependent on the activity of faults. Enhanced reflections and bright spots may be good indicators of lateral fluid migration and accumulation of fluids in porous formations. We propose a shallow fluid flow model in the study area that illustrates the dynamic fluid migration process in terms of possible fluid sources, shallow migration pathways, and submarine fluid escape features.