The growth of the level of motorization of the population has led to a significant increase in road congestion in the cities of Ukraine. All this necessitates the optimization of the spontaneously formed system of urban passenger transport, which does not meet modern challenges. An effective solution to this problem is the use of decision support systems in the field of urban transport routing. Theoretical and methodological substantiation of the choice of the method of optimization of the route of urban transport is carried out in the work and the simulation modeling of the process of optimization of passenger transportation on the route №9 in Pryluky by Pareto criterion is carried out. The technique of search of optimum routes by methods of game modeling is developed. The optimization game model of the process of passenger transportation on the route №9 in Pryluky showed results that take into account the interests of all stakeholders