Abstract:This research aims to arrange the correct and operational strategies for developing small and medium enterprises (SMEs)

Management of The Borobudur Cultural Landsape, currently, only focus on the Borobudur Temple Compounds, while its hinterland including the surrounding communities are ignored. The management model is fragmented under three ministries, making it difficult for the coordination and synchronization. Management model like this is regarded as inefficient, ineffective, inharmonious and unfair, giving rise to the conflict. Thus, the purpose of this study is to examine the management model of The Borobudur World Heritage Site appropriate to eliminate conflicts and resolve the problems of benefit redistribution among stakeholders. Data collecting in this study is done by observation and survey, followed by braistorming, expert meetings and focus group discussions. The research results showed that the management of the Borobudur World Heritage Site needs to be done in a single management, unified, integrated, holistic, multi-stakeholders (central and local government, business and local communities) by way of a shared-responsibility. The governing body of the Borobudur World Heritage Site, according to the contitution, it should be the government organ that is autonomous or semi-autonomous and its primary purpose is preservation. Based on various inputs and considerations as well as the prevalence in the management of cultural heritage around the world, then the governing body of the Borobudur World Heritage Site are: (1) work unit with the Financial Application Pattern (FAP) of Public Service Agency (PSA) has a priority status; (2) a regular working unit, status avoided wherever possible; and (3) the State company (in the form of a limited liability company) status is not recommended.

Penerapan Transformasi Digital yang dilakukan pelaku ekonomi kreatif sub sektor kuliner berkembang pada beberapa tahun terakhir ini. Implementasinya lebih banyak pada pemasaran selain juga dilakukan melalui pengembangan inovasi produk. Kuliner Minuman bubble drink boba termasuk yang melakukan pengembangan produk dan melakukan self assessment terhadap tingkat kesiapterapan teknologi dan tingkat kesiapan inovasi serta berupaya bersaing dengan minuman sejenis. Berdasarkan hasil self assessment ini dilakukan strategi pemasaran sebagai upaya untuk dapat bersaing. Penerapan transformasi digital pada bisnis ini sangat membantu para pelaku ekonomi kreatif untuk terus berinovasi dengan mengembangkan bisnisnya. Mengusung konsep middle to low, minuman bubble drink boba menerapkan strategi pemasaran 7P.

The purpose of this research is to identify and analyze the strategy of surviving performed by small-scale food industry against the raise of food and energy price in Yogyakarta. The definition of small industry is the business that performed production activity with numbers of production labor 1 – 19 persons. Sample size is 100 respondents. Method of sampling utilizes convenience sampling. Primary data is compiled by interview based on given questionnaires. Besides that, in-depth interview also performed to get more detailed information. Secondary data is obtained from related agencies, and browsing on internet. Data analyzed with descriptive approach. The result shows that all respondent is keeping the production survive and the business runs. Strategy that performed by respondents in order to survive is varied depend on the kind of product and the condition of each respondent’s business. The strategy of surviving that is performed is: (1) raising the sell price and (2) not raising the price or price is fixed. Both chosen strategy is combined with strategy: (1) reducing the profit margin and (2) reducing the product size. Another applied strategy is performed efficiency by pressing the promotion cost and the costs that social-related, like several donations for societies around.

The phenomenon regarding the emersion of the idea of Indonesia Raya Incorporated (IRI) is interesting to be the references in economic policy studies. This study aim to reveal and interpret the management of state asset ownership as a proposal on the IRI approach. This research used qualitative method, designed with grounded theory approach and constructivism philosophy. Data collection was obtained from the results of Focus Group Discussion (FGD) of economists from various universities. The results reveal that: (1) The gap on state asset ownership by state-owned enterprises (BUMN), regional government-owned enterprises (BUMD) and private sector as a result of economic liberalization is the antecedent of the emergence of the idea about IRI; (2) IRI encourages changes in the legislation for new economic policies; (3) The new economic policy, in form of IRI eliminates the gap in state asset ownership by BUMN, BUMD and private sector; (4) The gap on state asset ownership by BUMN, BUMD, and private sector will determine the prospects of society welfare level and economic sovereignty, and finally lead to the integrity of the Unitary State of the Republic of Indonesia. It is generally concluded that IRI which is