The rapid growth of e-commerce in Taiwan has increased the use of postal packaging; this contributes to the destruction of our environment, because it cannot be re-used, and may contain toxic substances. To address this understudied issue, we examined the effects of attaching green messages about environmental attitudes in the form of infographics on postal packaging. To improve our understanding of consumer preferences with respect to green messages, first, a questionnaire survey of online shoppers was conducted. Based on a statistical analysis of the results, it was found that green messages require excellent infographics in order to deliver environmental knowledge. Graphical information was considered superior to text-only information in the presentation of green messages and the visualization of green information by online shoppers. This result indicates that infographics have emerged as a better visual approach to deliver green messages. We hope that these findings will serve as a reference in the design of environmentally-friendly postal packaging.

During the last decade, environmental issues have become a global concern. According to a report by the Taiwan Environmental Protection Administration, more than 95% of consumers prioritize purchasing green products. Therefore, enterprises should consider environmental concerns in their operational strategies. This study identified how enterprises can successfully operate green brands, and focused on enterprises manufacturing daily necessities. Through a literature review, rules and an operational strategy were derived. Subsequently, 6 experts were interviewed and completed a questionnaire, then analytic hierarchy process was used to obtain the key success factors of green brands selling daily necessities. The resulting 10 key success factor findings provide a reference for enterprises seeking to act with social responsibility; develop high-quality green products, brands, and services; and protect the environment.