At present, in Russia, as in many countries, the issues of reducing industrial injuries, as well as increasing the effectiveness of measures taken by employers in the field of industrial safety and introducing a culture of safe work, are widely discussed. The relevance of the topic is due to the fact that Russia is a participant in the Vision Zero campaign, founded by the International Social Security Association (ISSA) and the Institution of Occupational Safety and Health (IOSH). The article discusses the history of the emergence and development of the Vision Zero strategy from the corporate to the international level, provides the goals and objectives of the concept of “zero injuries”, studies the indicators of its implementation, and analyzes injuries at coal enterprises of the Russian Federation. As a result, a methodology for solving the tasks in the form of a list of necessary measures and target indicators of their achievement was proposed based on the example of one of the largest coal companies—JSC “SUEK-Kuzbass”. Based on the results of studies, the main conclusion has been formulated—the “Vision Zero” concept is an effective tool to promote an effective occupational safety management system.