The article analyzes the impact of the COVID-19 pandemic on business activities in Ukraine and the world and its financial security. The analysis showed that the economy of Ukraine and most countries of the world suffered significant losses from the introduction of anti-epidemic restrictions on business activity, which turned out to be in the fall of GDP, index of industrial production investment activity. Because of temporary or complete shutdown of business the unemployment rate increased significantly. The pandemic crisis also negatively impacted the financial results of enterprises, which decreased significantly in all kinds of economic activities, especially in industry, transport, temporary accommodation and catering, where the share of unprofitable enterprises reaches 73%. Thus, the problem of ensuring the financial security of business becomes relevant. The aim of the work is to develop methodological approaches to assessing the impact of the pandemic crisis on the financial security of business and to identify effective ways of ensuring such security. In the process of research methods of scientific abstraction, comparative and system analysis and synthesis, systematization and logical generalization were used. It was determined that the pandemic affected small and medium businesses most of all, where a strong negative impact was experienced by more than 60% of entrepreneurs. Large businesses were less affected, but they also suffered significant losses due to the decline in business activity and demand in the domestic and foreign markets. Agriculture was least affected by the pandemic, which suffered the least losses, primarily due to the insignificant impact of restrictions affecting the activities of this business. The paper systematized the risks arising from the factors of the pandemic crisis, identifying their manifestations and financial implications for business. As shown by the research, such consequences are manifested in the form of full or partial loss of profits, problems with debt repayment, reduction of financial stability, liquidity, increase in accounts receivable, increased costs for anti-epidemic measures, etc. Thus, the procedure for assessing the business’s financial security is to take into account all factors that shape the financial situation of business entities during a pandemic crisis in a comprehensive manner.

The purpose of the article is to study the dynamics of Ukraine’s export-importoperations with EU and CIS countries and to identify the weaknesses of industriesthat have difficulty reorienting exports. The object of the study is export-importactivity of Ukraine. The subject of the research is the problem of reorientationof export of some industries of Ukraine from the lost CIS markets to the EUcountries. the methodological bases of the research are dialectical methods ofscientific knowledge, systematic approach; the study used the work of foreign andlocal experts on international economic relations between Ukraine and the EU.The methods of scientific comparative analysis, general scientific methods oftheoretical, empirical research and method of expert evaluation were used. thescientific novelty of the article is that for the first time the data on the analysisof export-import operations of Ukraine with the EU and CIS countries, theircomparative characteristics, including by industry, are given. conclusions. Theissue of reorientation of Ukraine’s exports by sectors is considered, the industries that have been most adapted to the change in the vector of Ukraine’s foreigneconomic priorities have been identified. It has been found that the export ofhigh-tech industries is experiencing the greatest difficulties due to the loss ofsome CIS markets and the need for significant investments to adapt to the highEU standards.