Artificial neural network is a better modeling technique and the overall predictive accuracy is higher on the basis of multiple variables related to laboratory tests. LMGB, high preoperative triglyceride level, and low HbAlc level can predict successful weight reduction at 2 years.
This study introduces the coupe of Ferrari which appears in the movie " Bad Boys 2" as the experimental product and examines whether the brand image of the placed product and the product knowledge have an infl uence on the advertisement eff ect. Furthermore, we consider the product involvement as a moderator to examine whether the product involvement has a moderating eff ect between the two independent variables (brand image and product knowledge) and advertising eff ect. That is, the independent variables of this study are brand image and product knowledge; the dependent variables are advertisement attitude, brand attitude, and purchase intention; the moderating variable is product involvement. However, the results of this study are as following: 1. Brand image has a positive relation to the advertising eff ect signifi cantly. 2. Product knowledge has a positive relation to the advertising eff ect signifi cantly. 3. Product involvement has a positive relation to the advertising eff ect signifi cantly. 4. Product involvement has no moderating eff ect between brand image and advertising eff ect. 5. Product involvement has no moderating eff ect between product knowledge and advertising eff ect.
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