Background: Social networking sites (SNSs) play an important role in many aspects of life nowadays, and it seems to be crucial to explore their impact on human well-being and functioning. The main aim of the study was to examine the mediating role of Facebook intrusion between positive capital and general distress. Positive capital was considered as comprising self-esteem, ego-resiliency, and self-control, while general distress was seen as having three dimensions: depression, anxiety, and stress.Methods: The sample consisted of N = 4,495 participants (M = 22.96 years, SD = 5.46) from 14 countries: Australia, Cyprus, Greece, Hong Kong, Lithuania, New Zealand, Peru, Poland, Russia, Spain, Turkey, Ukraine, United Kingdom, and United States. We used the following methods: the Facebook Intrusion Questionnaire (FIQ), the Self-Esteem Scale (SES), the Brief Self-Control Scale (SCS), The Ego Resiliency Revised Scale and the Depression, Anxiety, and Stress Scale-21 (DASS-21).Results: We found that Facebook intrusion was a mediator between self-esteem and general distress and between self-control and general distress.Limitations: The present study was based on a cross-sectional study, and the measures used were self-report measures. The majority of the participants were recruited using convenience sampling.Conclusions: The present findings contribute to a better understanding on how the social media have impact on individual mental health. Implications for future studies are discussed.

Adult individuals frequently face difficulties in attracting and keeping mates, which is an important driver of singlehood. In the current research, we investigated the mating performance (i.e., how well people do in attracting and retaining intimate partners) and singlehood status in 14 different countries, namely Austria, Brazil, China, Greece, Hungary, Italy, Japan, Peru, Poland, Russia, Spain, Turkey, the UK, and Ukraine ( N = 7,181). We found that poor mating performance was in high occurrence, with about one in four participants scoring low in this dimension, and more than 57% facing difficulties in starting and/or keeping a relationship. Men and women did not differ in their mating performance scores, but there was a small yet significant effect of age, with older participants indicating higher mating performance. Moreover, nearly 13% of the participants indicated that they were involuntarily single, which accounted for about one-third of the singles in the sample. In addition, more than 15% of the participants indicated that they were voluntarily single, and 10% were between-relationships single. We also found that poor mating performance was associated with an increased likelihood of voluntary, involuntary, and between-relationships singlehood. All types of singlehood were in higher occurrence in younger participants. Although there was some cross-cultural variation, the results were generally consistent across samples.

Adnotacja. W artykule przedstawiono analizę konkurencyjną działań wiodących agencji reklamowych Ukrainy w Internecie, w szczególności w mediach społecznościowych (Facebook, Instagram, YouTube). Zastosowano kompleksowy system oceny działań marketingowych w obszarach: platformy obecności online, działania reklamowe, wizerunek.Badanie zawiera porównanie kluczowych wskaźników aktywności agencji reklamowych w sieci Internet, analizę strategii promocji internetowej, modelowanie strategii skutecznej promocji marki w sieci Internet.Autorzy wykorzystują szereg narzędzi do monitorowania i oceny działań marketingowych agencji reklamowej na platformach obecności online: serwisy analityki internetowej (Google Analytics, SimilarWeb, PR-CY); serwisy analizy stron w sieciach społecznościowych (Popsters, RivalIQ); serwisy zarządzania reklamami internetowymi Google Ads. Opracowano zalecenia dotyczące poprawy podejścia do promocji marki agencji reklamowych w Internecie.Słowa kluczowe. Agencja reklamowa, działania marketingowe, serwisy społecznościowe, strategia medialna, skuteczność.

No abstract

No abstract