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The development of the Ukrainian economy largely depends on the ability of domestic industrial enterprises to withstand the pressure of transformations that determine the new business environment. Such enterprises form the real sector of the national economy, and their success is determined by the ability to adapt, attract investments and work effectively with innovations. Thus, the future of Ukrainian enterprises is closely linked to effective financial activity, which should reflect progressive world trends. In the same work, the author carried out studies to determine the impact on domestic industrial enterprises attracting investment for the success of their innovation activities in terms of financialization of the economy and sharp transformations in the business environment. The prevailing influence of geopolitical processes on the corresponding distribution and the weak level of the ability of the real sector of the economy, in particular, industrial enterprises to withstand radical and sudden changes in the external business environment, are determined. The author proposes to consider the possibility of business process re-engineering in the marketing activities of industrial enterprises to improve the position of the real sector of the economy in attracting and effectively mastering investments. The analysis of the correlation of principles and goals of business process re-engineering and different models of financial management is carried out. The emphasis is made on the peculiarities of business process re-engineering in the marketing activities of industrial enterprises, due to which the rapid adaptation of the enterprise to the sharp transformations in the external business environment can take place. The author determined the business process re-engineering of marketing activities of industrial enterprises to be capable of ensuring the effective transformation of the internal business environment of an industrial enterprise and minimizing the negative impact of financialization of the economy on the industrial sector. Key words: industrial enterprise, financialization, innovation, marketing activities, re-engineering, business process, real sector of the economy, business environment.

The article explores the congestion level in traffic of motor vehicles and its negative environmental and economic consequences in case of Kiev. The amount of pollution from traffic jams in Kiev and the number of vehicles which got into them in 2009-2018 is analyzed. The loss of earnings on the side of automobile owners from their standby are calculated with corresponding quantitative expressions found and described. For the course of the research, the methods of system-structural and comparative analysis were used for analyzing the environmental and economic problems of modern automobile systems; methods of formal logical analysis were used for substantiating the innovative infrastructure of transport routes. Separately economic and statistical methods were used in the study for trends development, structure analysis, and estimation of the influence of road congestion on the environmental and economic sphere. Pearson test has indicated a close relationship between the number of cars in Kiev and the number of values from traffic jams in environmental and economic sphere. Solutions to this problem are offered in forms of automated traffic control systems, improvisation of organizational and technical methods for the distribution of traffic flows over time, namely reverse traffic, road junctions, smart traffic lights, road extension, and the transition to alternative modes of transport. In all countries of the world there are new research methods that affect pollutants from motor vehicles. It is proved that they are forced by the recipients. In addition, landscaping can improve landscape design, reduce greenhouse gas emissions, surface water runoff and noise pollution. In this regard the policy implication of the research are aimed to eliminate the negative consequences from the use of vehicles during traffic jams, and the necessary number of trees for planting in Kiev is calculated. Key words: motor transport, congestion, traffic jam, motor vehicle, greening, compensation effect, lost profits, losses.