The aim of this research is to reveal the effects of brochures and virtual reality, which are among the promotional tools in destination marketing, on the purchasing intention and compare the results of these two promotional tools. The theoretical background of the research was established within the framework of the Theory of Planned Behavior (TPB). 120 potential tourists living in Eskişehir who intend to go on holiday, have been reached during the implementation phase of the research. Two questionnaires, i.e. the brochure involvement and virtual reality involvement questionnaires, were obtained from the participants. The data were analyzed through Smart PLS v.3.2.7. Research findings demonstrate that virtual reality is more successful in the perceived service quality and product attitude development. However, the effect of the brochure on the development of advertising attitudes is higher. Some suggestions are presented in line with the results of the research.

de yerel halkın turizmin gelişimini destekleyip desteklemediğidir (Alaeddinoğlu 2008). Yerel halkın turizme verdiği destek, turizmin gelişiminde anahtar rol olmakta, bu gelişimi olumlu veya olumsuz etkileyebilmektedir (Urry 2009: 182). Alanyazında turizm kararlarının, bölgenin ve toplumun sosyo-ekonomik koşullarına göre değil, genellikle güncel turizm eğilimlerine, sivil toplum kuruluşları ve yerel yönetimlerin tutumlarına göre şekillendiği belirtilmektedir (Hall 1994). Yerel halk turizm kararlarını alan ve

önem arz etmektedir. Hizmet sektörü kapsamında yer alan turizm işletmeleri de insan kaynağının yoğun olduğu örgütler arasında yer alır. Bu işletmelerde özellikle ön safta çalışanların müşterilerle sürekli etkileşim içinde olması nedeniyle olumlu örgütsel davranış sergilemeleri, örgütsel başarı için kilit rol oynamaktadır. Müşteri ile birebir etkileşim halinde olan çalışanlar, müşterilerin şikâyet ve isteklerini en az hata ile yerine getirme çabası içerisinde olup, örgütün imajı-

Master Degree-2017 Department of Tourism Management Adviser: Prof. Yaşar SARI This study aims to examine the short and long term causal relationships between tourism demand and real exchange rate and to compare countries which are chosen by sampling. First, both national and international literature are reviewed in order to define the tourism economy and theri subsequent titles. Then, time series analysis which is utilized to determine the relationship between tourism demand and real exchange rates is defined in details. The countries which consist sampling are picked due to World Tourism Organization's 2015 tourism incomes statistics. In this context, Turkey, Spain, England, Italy and Germany are chosen for the study. Countries' tourism demands and real exchange rates are compiled from national statistics organizations and Federal Reserve Banks. During the analysis, variables are examined through augmented Dickey-Fuller test in context of stability. Datas which are identified as stable are analyzed with Johansen Coingtegration analysis. Cointegrated long term variables' short and long term causation relationships are analyzed through Granger causation analysis in context of VECM. Non-cointegrated variables are analyzed with Granger causality analysis in context of VAR model. At the last phase of analysis, action and reaction functions and variance unbundle analysis are performed and interpreted. Results indicate that there is a long term cointegration relationship between Turkey, Germany and Italy. Causality analysis results show that Turkey has a one way causality relationship from real Exchange rate to tourism demand. According to Granger causality analysis for Germany and Italy, there is a bilateral causal relationship between these countries. Results also Show that there is no cointegration relationship towards England and Spain. From this result, variables' first differences are taken out and VAR model is set. Granger analysis indicates that there are not any relationships.

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