Due to rising urbanization, cities around the world are struggling with mobility and infrastructure problems. Electric vertical takeoff and landing (eVTOL) aircraft, or short air taxis, can potentially offer a local emission-free and infrastructure conserving solution to these problems. The German Start-Up Volocopter has already proven the technical feasibility in their Demo Flight in Dubai 2017. The technology develops increasingly fast towards market readiness. Even though there are technical and legal challenges, however, the success of air taxis will depend upon the widespread acceptance of this service by consumers and society. The aim of this study is to understand consumers’ attitudes towards the technology and the factors that lead to either acceptance or rejection of air taxis.