Background:Health and fitness awareness are growing day by day and to cater to these needs, different kinds of Gyms, Health clubs and fitness centres are increasing on a large scale. Private gym and health clubs are giving a significant sort of important services towards society. Based on surveys, questions, and meetings with pertinent examination results, customers of gym and health clubs in Ahmednagar city are considered, to understand about their structures including ages, sexual orientations, demographics and also their motivation factors as well as the inspiration for utilization. Through emphasizing over "the wheel of consumer behavior model", factors understanding customers are determined.The research aims to consider customer formation for gym and health clubs in Ahmednagar city territory, individual inspiration, utilization, customer request and focused on advertising procedures dependent on experience studies, and it has significant importance for gym and wellness club supervisors, speculators and the neighbourhood government as a kind of perspective.Methods: For Gyms and health clubs, the sampling technique used is Convenience non-probability Sampling method and for consumers who responded through questionnaires, sampling technique used is the Judgment non-probability sampling method.Results:Customers are price centric and tend to prefer fewer money options or free options.Deriving out of the basic primary analysis, money-related reasons for never enrolling seemed approximately 4.2% with outside exercises favoured by 16.9% among specimen.Conclusion:This examination catches sight of fitness as well as wellness customers may be sectioned according to health, wellness desires, perceived benefits along with the ways of life. The more important factors which consumers consider are Convenience, facilities and service treatment which play a vital role in the selection of the facilities.