At present, the economic development of countries is relatively rapid. Various data play a very important role in the daily operation of the company. The rapid development of the economy has brought us into the era of big data. The arrival of the era of big data has brought tremendous impact to the operation of traditional business models. A large amount of data makes traditional data collection methods not enough for the current needs of enterprises, and a large amount of data is more efficient and reasonable. This paper first introduces the background of big data, gives the related concepts of big data, and combines the characteristics of current enterprises in China, and focuses on the enterprise management innovation model based on big data, and explores the transformation mode of enterprise management.