Product evaluation is very important for product improvement and development, and subjective product evaluation determines customer’s evaluation of products to some extent, so the purpose of this study is to establish a reasonable subjective product evaluation system. In this study, we comprehensively determine the evaluation indexes based on Kansei engineering (KE), establish an overall product evaluation system by using analytic hierarchy process (AHP), and establish the subjective product evaluation system by classifying the evaluation indexes in the overall product evaluation system into “objective evaluation index” and “subjective evaluation index”, removing the objective evaluation indexes, and retaining the subjective evaluation indexes. Additionally, we select some modern chairs as experimental samples to verify the reliability and validity of this subjective product evaluation system by means of questionnaires. The experimental results show that, in this subjective product evaluation system, the subjective evaluation of the product is positively correlated with the “favorite” level of the product in comprehensive evaluation, and negatively correlated with the “least favorite” level of the product in comprehensive evaluation, indicating that this subjective product evaluation system realizes a symmetry between subjective product evaluation and comprehensive product evaluation. Therefore, it can be concluded that this subjective product evaluation system based on KE and AHP proposed in this study has reliability and validity, and can be used for product evaluation to judge the popularity of products and enhance the competitiveness of products.

Color is the external manifestation of ethnic minority culture, and the costume of each ethnic group has its objective color matching rules. In the color design of minority costumes, there is often a lack of scientific evaluation methods. Aiming at this problem, this article proposed a comprehensive evaluation method, based on the K-Means clustering method, for evaluating color matching schemes of minority costumes. We used the K-Means clustering method to analyze the objective laws of minority costume colors, and based on the objective laws found, we extracted the objective evaluation indicators. With the AHP (analytic hierarchy process) method, the judgment matrix was established to obtain the relative weights of each cultural image and objective evaluation indicator. Based on the trapezoidal fuzzy number, the user’s evaluation value of the cultural image index was clarified. The GRA-TOPSIS evaluation method was introduced to rank the color matching schemes of minority costumes. Taking the evaluation of the color matching scheme of Yi costumes as an example, this article confirmed that the proposed comprehensive evaluation method can effectively screen out the color matching schemes with the characteristics of minority costumes and can rank the color schemes to be evaluated according to their relative similarity degree to the color characteristics of minority costumes. The method integrated subjective and objective evaluations, overcame the problem of contradictory results of subjective and objective evaluations, and achieved a certain degree of symmetry between the objectivity of the color laws of minority costumes and the subjectivity of the cultural image of minority costumes. In addition, we also found the possibility of using K-Means clustering to extract the main color features of minority costumes to improve the design of color schemes.

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With the development of various intelligent technologies, the application of interactive interfaces is becoming more and more widespread, and the related researches conducted for interactive interfaces are also increasing. The purpose of this study was to explore the influence of icon layout location, icon graphic type, and icon layout method on users’ searching performance in interactive interfaces through eye-tracking technology. Participants were asked to perform search tasks for the search target (facet icon or linear icon) on each image. Thus, each trial consisted of a search task on a given image. In total, each participant had 36 trials to complete. Searching time, fixation duration, and fixation count were collected to evaluate the searching performance of participants. Results showed that when faced with familiar icons, whether the graphic type of icons was facet or linear did not affect the user’s experience, but when other factors of the interaction interface changed, facet icons provided a more stable experience for users. And compared to the rectangular layout, the circular layout method provided a more stable experience for users when the location of icons in the interactive interface changed, but icons located in the top half of the interactive interface were easier to find than those located in the bottom half, regardless of whether the layout was circular or rectangular. These results could be used in the layout and icon design of the interactive interfaces to facilitate their optimization.