No abstract

Kuliner sate bandeng memiliki potensi untuk dikembangkan sebagai komoditas pasar. Kuliner ini awalnya hanya dapat dikemas dalam bentuk kemasan dus yang hanya bertahan selama 2-3 hari saja. Namun saat ini, sate bandeng dapat dikemas untuk jangka waktu yang lebih lama, yakni 10 bulan dengan kemasan foil melalui proses penggunaan mesin vacum. Dengan adanya metode pengemasan ini, sate bandeng memiliki potensi yang lebih luas sebagai komoditas pasar sebagai oleh-oleh karena lebih tahan lama. Kota Serang dapat mengembangkan kuliner yang satu ini karena memiliki potensi pasar, daya jual beli, dan komoditas pasar lebih luas sebagai oleh-oleh. Pelaku UKM sate bandeng akan diberikan pengetahuan mengenai branding. Pengetahuan dan pendidikan mulai dari kemasan produk, sampai pada cara memasarkan produk, baik yang konvensional maupun yang online. Sesuai dengan perkembangan ilmu komunikasi pemasaran, saat ini media sosial, Media sosial mampu memberikan solusi bagi permasalahan tingginya biaya pemasaran Peningkatan kualitas dan kuantitas produk sate bandeng yang tetap terjaga, selain dapat dilakukan melalui berbagai pelatihan dan pendampingan, juga publikasi yang cukup untuk membantu perluasan pasar. Promosi seefisien mungkin, dengan biaya promosi yang tidak mahal namun mampu menyentuh pasar dengan jumlah yang tak terhingga banyaknya. Era sekarang cara ini sudah menjadi model komunikasi pemasaran yang banyak digunakan penguasaha, murah dan menguntungkan. Oleh karena itu, metode komunikasi pemasaran digital atau online perlu menjadi pendekatan yang dapat diaplikasikan oleh para pengusaha, dengan catatan tetap menjamin kualitas dan kuantitas produk, agar konsumen tidak kecewa.

Through the Food Self-Reliance Village Program, with the expectation that village communities are able to produce and fulfill the required food products supported by elements of natural resources, human resources, institutions, capital, facilities and infrastructure, so as to reduce the risk of food insecurity. However, in the implementation there were still many obstacles, such as the training provided that did not cover the needs of all clusters, the absence of permanent business partners for the marketing of production and processed products, the inadequacy of the assisting team and the socialization carried out by the Serang District's Food and Fisheries Department. Food and Fisheries Security Office of Serang has not been done thoroughly. By using the theory of Duncan (in Steers, 2012: 53) with 3 (three) indicators, consist of the achievement of objectives, integrity and adaptation and quantitative method with 104 respondents, the results showed the effectiveness of the program reached 64 percent. Recommendations of this research are to assist farmers in each cluster, namely cultivation, processing and marketing, delivery of maximum program socialization and monitoring and evaluation of the program.

No abstract

Affirmative action is a solution to reducing gender disparities in various fields including politics. Efforts to increase women's representation are important in providing justice for women for their political rights, by producing policies that protect women's political rights. The indicator set by the Sustainable Development Goals for gender equality is the number of women's representation in parliament. This research is motivated by the condition where the number of members of the Serang City DPRD for the 2019-2024 period is only 8 women from a total of 45 members or 17%, where this number has not met the 30% quota for women. This study aims to determine the affirmative action taken to reduce gender disparities in politics. The research method used in this research is descriptive qualitative with interactive data analysis techniques. This research finds that from a policy perspective, both the central and local governments have made efforts to carry out affirmative action in the political field even though women's participation in politics is still low. This is inseparable from obstacles in the form of public perceptions of the quality of female cadres, women's self-distrust, factors of family support and family background. The study also found that strengthening the role of political parties through socialization, gender-biased political education and the involvement of female cadres in organizational activities and community empowerment activities can have an effect on reducing the stigma of gender disparity in politics